August 31, 2021
I’m excited to share with you, our valued customer, news that Consolidated Hospitality Supplies LLC (CHS LLC) has acquired the inventory and select North American operating assets of American Hotel Register Company (American Hotel), including American Hotel's "Registry" brand. This transaction was led by HCI Equity Partners (HCI), which formed CHS LLC and also created a hospitality supply platform which owns CHS LLC. HCI is an award winning, private equity firm focused on partnering with family and founder owned distribution, manufacturing, and service companies. HCI entered the hospitality supply business in 2017 with the purchase of Amtex, a North American leader in hospitality supplies serving the mid-tier and economy hotel sectors.
Following the transaction, both CHS LLC and Amtex will be sister companies under this platform. Of note, CHS LLC did not acquire the American Hotel Register Company or the company's debt (bank, suppliers, customers, etc.), but the American Hotel Register brand will continue to be used by CHS LLC (as a brand only). The well-known American Hotel Register and Amtex brands have a unique opportunity for comprehensive hospitality industry coverage.
For current customers of the American Hotel Register brand, this announcement won't result in significant changes in our day-to-day interactions, but brings the added benefit of an expanded distribution network and related capabilities. American Hotel's headquarters will be in Vernon Hills, IL, and the headquarters of Amtex will remain in San Bernardino, CA. Bill Hirsch continues as CEO of Amtex. I serve as president of CHS LLC, and remain an HCI employee.
I hope you will join us in celebrating this positive news.
As we make some technological transitions, please be aware you will likely receive other emails from us over the coming days. We appreciate your time and attention to these matters. I will also periodically share organizational updates with you by email. In the meantime, please do not hesitate to reach out to your regular contact with any questions or concerns.
Thank you for your continued partnership with CHS LLC.
Bob Hund President of CHS LLC
August 3, 2021
Consolidated Hospitality Supplies Holdings Acquires Assets of American Hotel Register Company
Combined Entity Creates Leader in North American Hospitality Supplies
SAN BERNARDINO, Ca., Aug. 3, 2021: Consolidated Hospitality Supplies Holdings (CHS" or "the Company"), a consolidation platform backed by HCI Equity Partners ("HCI"), today announced the acquisition of the inventory and select North American operating assets of American Hotel Register Company ("American Hotel"), including American Hotel's "Registry" brand (the "Transaction"). Since 1865, American Hotel has supported the growth of the hospitality industry with more than 70,000 products. In 2017, HCI entered into the hospitality supply business with the purchase of Amtex and its "Infinti" and "Hotelo" brands which have a strong presence in the value and mid-tier hotel markets. Following the Transaction, CHS, with the newly acquired assets of American Hotel and its Amtex business, will create a hospitality supply platform that will enhance the Company's market share, expand the product portfolio, and improve customer engagements through its national fulfillment and salesforce coverage. Financial terms of the transaction were not disclosed.
CHS will offer customers a wider array of products from 5,000 brands, recognized for their quality throughout the hospitality industry. The newly formed company will be ideally positioned to serve customers across the full spectrum from value to luxury hospitality markets.
"This is great news for the hospitality industry," said Doug McCormick, Managing Partner of HCI. "With the addition of American Hotel's extensive product portfolio, we have created the most comprehensive product offering of any supplier in the lodging industry."
"This acquisition is exciting for us and our partners and will reshape the hospitality industry," said Bill Hirsch, industry veteran and Executive Chair of CHS. "Together, the Amtex and American Hotel brands will be uniquely positioned to serve a wide variety of hospitality customers throughout North America. This acquisition gives us a substantial presence in key categories, builds relationships with new suppliers, and will enable us to provide improved value and service to our customers."
"The pandemic created extreme challenges for American Hotel and its stakeholders, so we are very pleased that CHS will be able to revitalize American Hotel's strong legacy of effectively serving the lodging community," said Geoff Feingold, Vice President of Sales for CHS. "With immediate and significant investment in inventory complemented by CHS' management and infrastructure, we are confident that we can re-establish American Hotel's long history of exceptional service."
About Consolidated Hospitality Supplies Holdings
CHS is the platform used by HCI to execute its growth strategy of acquiring leading hotel supply brands that customers value while delivering efficiencies through consolidated sourcing and fulfillment.
Amtex, based in San Bernardino, California, is a leader in providing lodging supplies in North America selling bed & bath, housekeeping, guest care, and furniture supplies. Amtex operates as a one-stop shop for comprehensive lodging supplies with four strategically located warehouses across the U.S. to service its growing customer base across North America. www.myamtex.com
About HCI Equity Partners
About HCI Equity Partners HCI Equity Partners is a lower middle market private equity firm focused on partnering with family and founder owned distribution, manufacturing and service companies. HCI is headquartered in Washington, DC. For more information, please visit www.hciequity.com.
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